Product & growth designer · Chicago Open to senior / IC roles · 2026

Arturo
Hurtado.

Seven years of turning rough briefs and half-baked roadmaps into sites and funnels that convert. B2B SaaS, ecommerce, entertainment, nonprofits. Work where design has to move the number, not just look good.

© 2026 01 — Work
01 / Case study Spring 2024 B2B SaaS Frontline workforce

goHappy.
A B2B SaaS site,
redesigned around real buyer intent.

Senior UX & Growth Designer. At Tuff Growth · Frontline + HR · Audit · CRO · Rebrand

goHappy site redesign composite — new homepage, automation module, and post-launch results.
FIG. 01 — gohappy.com, post-launch composite. B2B SaaS · 2024
+72 Inbound leads — post-launch
+262 Pipeline generated — post-launch
$230k+ In attributed revenue
Read the case study
02 / Case study Spring 2025 Climate non-profit 3 weeks

Rewiring America.
Four states. One system.

Senior UX & Growth Designer. At Tuff Growth · Multi-state CRO · Localization · Landing systems

Rewiring America regional landing system composite — four state-localized hero variants and post-launch outcomes.
FIG. 02 — rewiringamerica.org, multi-state landing system. Climate non-profit · 2025
+361 Form submissions — multi-state
+500 Email capture — post-launch
−77.7 Cost per lead — pre vs post
Read the case study
03 / Selected work 2023 — 2024

Selected work

DM Vans Fall 2024

CRO for high-consideration ecommerce.

Senior UX & Growth Designer. At Tuff Growth · Camper vans · Buying funnel · Decision flows

FIG. 03 — DM Vans, redesigned funnel.
2× Booked consultations
−53% Cost per scheduled call
Read the case study
Atomic Golf Summer 2023

Paid landing for live events.

Senior UX & Growth Designer. At Tuff Growth · Entertainment + events · Paid media · Acquisition

FIG. 04 — Atomic Golf, paid landing.
4.26× Return on ad spend
−24% Cost per booking
Read the case study
04 / Now building molino is open. Petal is cooking.

Now building

Petal. Coming soon

Audit a page or your whole site. Ship a prioritized CRO roadmap.

Petal scores your pages, funnels, and full sites against 8 CRO dimensions and 170+ checks, then ranks every fix by impact, effort, and confidence. Built for SaaS teams, growth marketers, and agencies who own conversion — competitor scoring and client-ready decks come standard. The audit is the input; the roadmap is the output.

Petal site-audit dashboard showing a full-site score of 74/100 with breakdowns across message clarity, CTA strength, trust signals, funnel-stage fit, and friction — plus the top recommendation flagged as high impact, low effort.
  • 20-min audits
  • 8 dimensions · 170+ checks
  • Ranked roadmap, client-ready
Join the waitlist
molino. Open source

The tool behind my sites.

I kept rebuilding the same pieces by hand, so I made molino. I feed it my brand and my taste, and it writes clean HTML and CSS. I still make every call — it just clears the grunt work. This whole site came out of it, and the code's on GitHub if you want the same setup.

  • Agents + skills + scripts
  • Brand-isolated by design
  • Open source on GitHub
View on GitHub
05 / About Chicago, IL

About Arturo Hurtado

Stack of Arturo's eyeglasses collected over the years — a small archive of frames he's worn.
FIG. 01 — Glasses history, 2015 → 2026.

Hi, I'm Arturo. I'm a hands-on designer who likes seeing a problem all the way through, from the first messy conversation to what finally ships.

Most recently at Tuff Growth, leading design inside a tight pod of engineers, strategists, and founders. Comfortable owning the craft and collaborating closely with PMs and devs. Building Petal on the side. Fluent with AI tools and excited to bring them into real production work.

What I bring

  • Seven years across product, growth, and CRO
  • End-to-end ownership: research, design, shipped UI
  • Senior visual and interaction craft, systems-minded
  • Align design with business goals from day one
  • Fluent with AI in the design process
  • Cross-functional by default, at home with PMs, engineers, and founders

Beyond work Vintage tees · Soccer · Travel.

Full profile Resume